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  • Writer's pictureTara

Start with Why

Around the same time I started my corporate sales career, a book was published by Simon Sinek called "Start with Why". The premise of the book is that people are inspired by a sense of purpose (or "Why"), and that this should come first when communicating.

Over the years, this has become second nature to me, in sales and even in the way I designed the VivaSynch website. I wanted to make sure I communicated the value of the VivaSynch brand, the hours of research that go into curating our product collections, and the reason we are in business at all.


So, after more that a year of procrastinating about what would be a good starting article for the blog; I decided to start with why.


Why Did I Start VivaSynch?

VivaSynch is for people like me, people who love being outdoors, value health and wellness, want to use quality products, and want to do their bit for the planet. We are often so busy with work, family, the house, the pets, and we don't always have time to research things endlessly or look into the origins of where things are produced. We want to buy things that are sustainable, eco-friendly, cruelty free and ethical. We care about those open spaces where we run, hike, cycle, play with the kids, and walk the dog. We'd love to be able to find products easily that take some of the guesswork out of living more sustainably. Do we never buy a takeaway coffee, or a plastic bottle of Diet Coke as we dash for the morning train? No. Because we are humans with busy and complicated lives. But we are doing our best, to do our bit.


Does this sounds like you? If yes, we have taken that guesswork away. You can shop on our site and know you are doing your bit. As far as is possible everything is natural, sustainable, compostable or recyclable. We stock a wide range of vegan certified products and only work with suppliers that are cruelty free, both to people and animals. We check the manufacturing locations and practices of our suppliers, and most of the products are small batch. Whenever possible we source inside the U.K. to reduce the air miles on our selections. From time to time we'll also share details of other businesses that share our goals and values.

I really hope you love our website, and out products. We offer a new customer discount of 15% when you sign up to our mailing list, you'll find the sign-up form at the bottom of the website.



"The idea of wilderness needs no defense, it only needs defenders." - Edward Abbey



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